To increase your chances of winning the Press Release One Prizes, we advise entrants to go beyond mere writing and focus on three core pillars: strategy, originality, and absolute precision. The following are not the only criteria, but rather suggestions from a judging panel based on the characteristics of the awards.
It’s not just a competition of press releases; it’s about whether it offers a unique perspective rather than a mediocre collective opinion.
International One Prizes
1. Uphold the Spirit of Independent Thinking
Just like the essential conditions for winning various international competitions, it is to break away from mediocre works that have been compromised by the “collective compromise”.
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Unique Perspective: Judges look for press releases that tackle client pain points from an unconventional angle. Avoid clichéd buzzwords (e.g., “industry-leading,” “revolutionary”) and replace them with compelling narratives and hard data.
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Brand Voice: Ensure the release conveys a clear sense of vision and “pride and glory” rather than just dry information.
2. Demonstrate Professionalism through Meticulous Proofreading
Based on the “No-Modification Policy.” policy after submission, this means that your submission must be the best version after careful consideration.
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The Zero-Error Principle: Check spelling, punctuation, names, and titles. In PR, a single typo can undermine your credibility.
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Standard Formatting: Adhere to professional PR structures (Headline, Lead, Body, Boilerplate, and Media Contact info).
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Link Integrity: Ensure all cloud links for images, official websites, or videos are functional and accessible on any device.
3. Strengthen Strategic Impact and Data Support
While the entry is a press release, judges assess the strategic intent behind the text.
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KPI Driven: In your entry description, clearly state the goals achieved (e.g., media coverage, social engagement, or spikes in web traffic).
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Newsworthiness: Highlight the timeliness, proximity, or prominence of the piece. Why “must” a journalist cover this story?
4. Leverage Multimedia Assets for Richer Storytelling
The rules mention that visual elements are part of the scrutiny. A winning entry is rarely just text.
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High-Quality Photography: As seen in our “MWC Photo” or “ACML Group Photo” examples, provide professional compositions with accurate English captions (e.g., using the (R-L) format).
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Infographics: If your story involves complex data, including a well-designed infographic can significantly boost your score.
5. Precise Category Positioning
Choose the most relevant category from the 20 Industry Classifications.
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Targeted Entry: If your release is about agricultural drones, submitting it under I. Agriculture rather than X. Software demonstrates a deeper understanding of the niche, allowing judges to evaluate it through a specialized lens.
If you are preparing to submit a press release project, it is recommended that you select suitable works from the successful cases of the past two years. For example, if the project solved a pain point in the industry or created above-average exposure for the product, distinctive projects are often the “storytelling” that the judges are most interested in.
