The Press Release One Prize judging process is based on a clear and comprehensive set of criteria. The jury will assess each entry not only the content of each project, but also its overall excellence and impact.
Judging Criteria
The Press Release One Prizes (PROP) aims to recognize projects that demonstrate outstanding strategy, precise execution, and profound impact in the field of news and public relations. Your entries will be evaluated against three core criteria. Below are suggestions on the efforts and preparation entrants should focus on in each area:
I. Press Release Content & Creativity
Regarding content and creativity, entrants should treat their press release as a compelling narrative rather than mere informational publicity. Your preparation must go beyond a simple listing of facts, instead demonstrating how you transformed a complex concept into an engaging core issue relevant to the pulse of the times. Focus intensely on how your headline carries sufficient impact to capture attention in the ever-changing media landscape; the narrative structure of the body copy must be logically clear, arguments coherent, and capable of sparking interest from the media and the public. Crucially, highlight the uniqueness and innovation of your creative concept amidst a torrent of competing information, and ensure that all accompanying visual and multimedia assets—such as high-quality images, infographics, or videos—effectively strengthen the message’s delivery and memorability, granting the entire project high public discussion value even before its release.
II. Distribution & Execution Efficiency
In terms of execution and efficiency, the key to success is demonstrating that your distribution strategy was deliberate and highly target-oriented. Elaborate in detail on how you selected the distribution platforms that would best reach your target audience and key influencers, rather than just broadcasting widely. Your submission documents should include proof of a robust media list, showing how you targeted critical journalists, influential industry media, or local media for precise communication. Furthermore, provide clear data or documentation to prove that your press release achieved effective coverage in terms of volume and geographical reach; this should include reports on distribution service usage and media tracking data, confirming that the release process was not only rapid and efficient but also guaranteed the precision and breadth of message delivery.
III. Impact & Outcome
Finally, the competition’s evaluation will revert to the tangible impact your project generated in the real world. Entrants are required to submit specific data to quantify the value created by your press release, which may include a summary of the volume of media coverage, a quality analysis of major media pickups, and key traffic metrics (such as website click-through rate, traffic growth, or changes in social media discussion volume). It is imperative that you connect these PR outcomes to the broader commercial or public benefits—for instance, demonstrating how the press release directly contributed to sales growth, enhanced brand credibility, successfully advocated for policy change, or significantly raised public awareness of a specific issue, thereby transforming the PR activity from mere exposure into concrete, verifiable business results or social value.
Pursuing media exposure is a routine task for public relations professionals, while becoming the world’s most competitive plan is a way to fulfill the dreams of business owners.
International One Prizes
Awarding Criteria
The final awards are determined by a scoring system based on the jury’s evaluations. The scores from all judges are aggregated to calculate a final score for each entry.
- Gold, Silver, and Bronze Prize: These are the highest honor, awarded to entries that demonstrate exceptional excellence and a high score across all four judging criteria.
- Student Prize: This prize is specifically for student entries that show outstanding potential and innovative thinking.
